I’ll never forget when a particularly hard-nosed colleague said to me, “Jenny, you’ve got a great blank page mind. You can start with next to nothing and come up with f*cking good creative.”

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After dropping my phone and picking it back up, I offered thanks then thought about what really makes great creative. 

 

We live in an age where people have stuff flying at them right and left. Content overload, 24-7. The key: knowing your audience then tapping into what matters to them. Coupled with good strategy, and we're cooking with gas.

There's no better time to create stuff that makes people go, "YES". 

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So how about it? Let’s come up with some f*cking good creative.